Aud demand drives 'Senna' Blu-ray bow

Within the latest sign that marketers are having to pay focus on what audiences say on social networking platforms, ARC Entertainment has decided to release racing documentary "Senna" on Blu-ray, after initially only planning for a DVD version from the film, because of production costs. ARC, behind Martin Sheen starrer "The Way In Which,Inch credited "overwhelming demand from fans" for that Blu-ray after the organization introduced the DVD's March 6 release on Facebook earlier this year. Company stated it had been "inundated" with telephone calls, emails, Twitter and facebook messages. Consequently, the Blu-ray will bow This summer 10, having a recommended retail cost of $27. DVD's price is $23. It typically costs 35% more to create the actual for any Blu-ray that dvds are pressed from than the usual DVD. "Senna," helmed by Asif Kapadia and compiled by Manish Pandey, involves Brazilian F1 driver and three-time world champion Ayrton Senna before his tragic dying at 34. "We're ecstatic to listen to the thrill and anticipation for that film's homevideo release," stated ARC Entertainment's Boss Trevor Drinkwater. "We pride inside us hearing our clients. They need it on Blu-Ray. They first got it!" "Senna," launched within the U.S. last August by Producers Distribution Agency, made a lot more than $8 million worldwide. Contact Marc Graser at marc.graser@variety.com